Internet branding (also referred to as Online branding) is a brand management technique that uses the World Wide Web as a medium for positioning a brand in the marketplace. Website creation and optimization, web search social media, blogs, online press releases, and video marketing are all methods used for online branding purposes.
The aim of internet branding is to create value for consumers through enhancing customer satisfaction and persuasive, promotional offers. Branding online allows companies to be able to gain the majority of the competitive market by creating the emotional part of online shopping. Consumers potential purchasing behaviors can be influenced by brand knowledge and familiarity