Driven Media (Bus/Taxi/Auto)

Driven media (or a Branded vehicle) is the practice of covering or wrapping any vehicle in vibrant, custom-designed vinyl sheets, turning a vehicle into a mobile billboard. It can also be defined in general terms as a medium that is stimulated by some type of driver, as in a debt economy, where the medium is all markets and its driver is what a participant owes to another participant, or fear propaganda, where the medium is the message and its driver is a disinformed emotion.